Any successful market entry starts with a thorough understanding of the market environment, its trends, the competitive landscape as well as the growth drivers and barriers that are prevalent in a particular market.

At Insula Health our aim is to help you answer key questions such as:

• How is the Regulatory Environment organized? What are the main rules and regulations? What timelines and cost do you have to expect? What are the typical stumbling blocks and how can those be overcome
• What are the main Therapeutic Areas? Where will growth occur in the years to come? What trends can be observed? What medical guidelines are being adhered to? Who are the main thought leaders in your therapeutic area?
• How does the Competitive Environment look like for your products? What are the price points? How is value assessed with current treatment? What are the perceived shortfalls of current therapy choices?
• Who are the Key Stakeholders in this market? What distribution companies are dominating the landscape? What are their strengths & weaknesses? What niche players might be interesting to connect to? What Non-governmental organizations are active in the medical field? What are the most relevant health service providers and how can you reach out to them?

How we work

In order to provide you with high impact insight, we apply a combination of secondary (desk) research, mostly however primary filed research in the form of questionnaires, expert interviews & advisory board meetings (see more on this in the “Implementation Services” section of our website).